echnology and employees to improve its smartphones and tablets
Samsung continues to be one of the most popular brands in the smartphone industry. Not long ago the company unveiled its latest smartphone offering called the Galaxy S III, and the smartphone is proving to be very popular with consumers.
Today, Samsung announced the purchase of chipmaker CSR's technology for mobile phone connectivity and location services for $310 million USD. While CSR CEO Joep van Beurden says that the company's Bluetooth, Wi-Fi, and location technology are all cutting edge, he notes that it was losing ground in smartphones to bigger rivals that were combining more functions into a single platform.
"There is a big war going on between the giants of the semiconductor industry like Qualcomm, Intel and Samsung LSI to deliver the complete solution into smartphones," he said in an interview on Tuesday.
"Our team and technology - location and connectivity - is in its own right an extremely important part of that platform, but it is even more important if it completes your product offering and that is exactly what Samsung is doing."
The news that Samsung had purchased the company's mobile phone product line sent shares in CSR up 39%. Analysts were also happy to hear that CSR had exited the handset market.
"By leveraging CSR's R&D capability, Samsung will strengthen its application processor platform and solidify its position as a leading semiconductor solutions provider," said Stephen Woo, Samsung's president of System LSI Business, Device Solutions.
In addition to purchasing mobile technology from CSR and receiving 310 employees from the company's handset team, Samsung is also investing $34.4 million to purchase a 4.9% stake in CSR. Samsung also gets global royalty-free licensing of CSR intellectual property for handsets and 21 different patents Samsung now owns are being licensed back to CSR in the deal.
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